Defining and selecting social media tools

 In this week's reading, I enjoyed learning about how Keitzmann et al. (2011) defined the functionality of various social media tools, especially in regards to his honeycomb visual (p. 243).



I also liked how he described each site as having its own emphasis on one particular comb. This helps with determining which social media tool may be best in each training/educational setting.

What I am doing as I read, is trying to relate things to my overall theme this semester to my projects that will relate to teaching IB music, and how to incorporate various technologies into this setting. I will be thinking about this chart as I move forward and actually develop the tools for my projects.

Kietzman, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. ScienceDirect, 54, 241-251.


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